Road Safety Media Campaign

Road safety messages reaching drivers, riders and pedestrians through everyday media.

Location: Liberia · Broadcast and digital channels
Client / partner: RSAI, with WHO technical support
Period: 2023–ongoing
RSAI’s role: Campaign developer and implementer

About the project

RSAI’s media campaign connects road safety information with audiences through broadcast media and digital platforms.

Campaign topics include speed, helmet use, pedestrian safety, drink-driving and seat belt compliance, with additional messages on fatigue, distraction and seasonal risks.

Scope of work

Develop audience-specific video, graphics and explanatory content.
Engage radio, television and social-media channels.
Work with operators, schools and community networks.
Track campaign reach and audience engagement.

RSAI’s contribution

Campaign developer and implementer.

Project partners

RSAI, with WHO technical support.

Documented outputs and progress

160 content pieces reported in the August 2026 profile.
38 radio and television appearances reported.
A continuing communications platform for road safety awareness.

Content and appearances are communication outputs. They are not measures of crash reduction.

Project gallery

Road Safety Media Campaign broadcast content.