Broad Street is more than one of Monrovia's busiest roads. It is a corridor through Liberia's story, where history, culture, and national identity converge. Yet today that story is experienced from behind the windows of moving vehicles, not on foot.
The Car-Free Broad Street Initiative, developed by Road Safety Action International, would transform Broad Street into a permanent pedestrian heritage boulevard and one of West Africa's most distinctive urban tourism destinations.
The heritage is already there
Providence Island, Providence Baptist Church, the National Museum, the First Executive Mansion precinct, and the Ducor Continental Hotel already sit along this corridor. The challenge has never been a lack of heritage. It is creating the environment for people to experience it.
A car-free Broad Street becomes that environment: a place to walk through Liberia's history, meet local artists and craftspeople, and discover the city at a human pace. It turns Monrovia into a destination in its own right, rather than just a point of arrival.
Already on the corridor
Five landmarks within walking distance of one another
- Providence Island Landing place of the first settlers
- Providence Baptist Church Where the declaration of independence was drafted
- National Museum of Liberia The national collection
- First Executive Mansion precinct Early seat of the republic
- Ducor Continental Hotel Landmark of the modern city
Where safety and beauty reinforce each other
The design gives this vision a physical form: a wide pedestrian walkway, shaded seating, tree-lined walkways, and landscaped public spaces that reflect Liberian architectural character rather than generic concrete.
Clearly marked crossings, a dedicated bicycle lane, and traffic-calmed junctions are built directly into the streetscape, so beauty and road safety reinforce one another instead of competing. A greener, tree-shaded corridor also cuts vehicle emissions, reduces urban heat, and supports Liberia's climate resilience goals, showing that tourism infrastructure can be environmentally responsible by design.
Economic opportunity, by design
Alongside the heritage and environmental gains, the corridor brings real economic opportunity. Modern kiosks give small vendors and entrepreneurs a dignified, permanent place to trade, and new tourism activity supports jobs in hospitality, guiding, crafts, and transport, turning informal hustle into formal enterprise.
Tourism remains the driving force, but the economic ripple it creates strengthens the case for the investment.
Investing in something no country can import
Most importantly, the initiative lets Liberia invest in something no country can import: its own identity. Home to Africa's oldest modern republic, Liberia's story deserves a stage worthy of it, built with the design, safety, and environmental care that a national landmark demands.
The question is no longer whether Liberia has enough history to attract the world. It is whether we are ready to build the space that lets the world experience it.
Car-Free Broad Street Initiative